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Privacy Policy

the bryde pty ltd Privacy policy

This Privacy Policy explains how The Bryde Pty Ltd ("we", "our", "us" or “the Site”) collects, uses, and discloses personal information when you visit or make a purchase from our website.

1. Collecting Personal Information

We collect personal information about you when you visit our Site or interact with our services. “Personal Information” means data that identifies, relates to, or can uniquely identify an individual. This information is essential to facilitate your shopping experience, process transactions, and improve our services.

Types of Information Collected:

  1. Device Information
  2. Order Information
  3. Customer Support Information

2. Information on Minors

The Site is not intended for individuals under the age of 16, and we do not knowingly collect data from minors. If a parent or guardian believes we may have inadvertently collected information from their child, they should contact us immediately to request its removal.

3. Sharing Personal Information

We may share your Personal Information with third-party service providers to support our operations. This includes, for example:

  • Shopify: Our online store is powered by Shopify. For more on Shopify’s privacy practices, see Shopify's Privacy Policy.
  • Legal Requirements: We may disclose information to comply with applicable laws, enforce our policies, or protect our rights.

4. Behavioural Advertising

We use your Personal Information to offer personalised ads that we believe may interest you. This includes:

  • Google Analytics: Used to understand how customers interact with our Site. Learn more about Google’s use of Personal Information here.
  • Third-party Advertising Partners: We may share information about your activity on our Site to enhance the relevance of ads you see elsewhere online.

Opt-Out Options:

5. Use of Personal Information

We use your Personal Information to offer our services, fulfill orders, process payments, manage shipping, and communicate with you about our products and services.

Legal Basis for Processing (GDPR)
For EEA residents, we process Personal Information based on:

  • Your consent;
  • The performance of our contract with you;
  • Legal obligations;
  • Protection of vital interests;
  • Legitimate interests, balanced against your fundamental rights.

6. Retention

We retain your Personal Information only for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. For deletion requests, please refer to the “Your Rights” section below.

7. Automated Decision-Making

We do not engage in automated decision-making that produces legal or otherwise significant effects. Shopify may employ limited automated fraud prevention measures without significant legal effect on you.

8. Selling Personal Information (California Residents)

Our Site does not sell Personal Information in the manner defined by the California Consumer Privacy Act (CCPA). California residents may exercise their rights to access, modify, or delete their data by contacting us directly.

9. Your Rights

EEA Residents (GDPR)
You may access, update, or request the deletion of your Personal Information by contacting us. Data may be transferred internationally in compliance with GDPR standards. See Shopify's GDPR Whitepaper for further details on data transfer.

California Residents (CCPA)
California residents have the right to access, amend, or delete their Personal Information. For these requests or to designate an authorized agent, please contact us at the address below.

10. Cookies

Cookies enhance your browsing experience and help us improve our website. You may adjust your cookie settings through your browser. For more on managing cookies, visit All About Cookies.

11. “Do Not Track” Signals

Our Site does not alter data collection practices in response to “Do Not Track” signals due to a lack of industry consensus.

12. Updates to Privacy Policy

We may revise this Privacy Policy as needed to reflect changes in practices, laws, or regulatory requirements.

Contact Us

For inquiries or to exercise your rights under this Privacy Policy, please contact us at:

Email: info@thebryde.com

Last Updated: 06.01.2024